Working in teams, students were tasked with answering a real-world brief: How can Vue use digital ideas to become the number one cinema for Gen Z?

Guided by sixth form Media Studies students, teams moved through the Discover, Design, Develop, and Deliver stages to create original tech and app solutions. Their ideas focused on three key areas:

• Rewarding non-spending engagement on the Club Vue loyalty app.
• Boosting mid-week, off-peak cinema visits.
• Enhancing the overall customer journey before, during, and after a film.

The sessions culminated in Dragons’ Den-style pitches, where teams presented their concepts to a panel of teachers and peers. The winning ideas were selected to represent Prince Henry’s in the BIMA Digital Day National Competition, capping off a brilliant day of creativity, teamwork, and career inspiration.